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TiTLE : Neuro Web Design: What Makes Them Click? (Voices That
Matter)
AUTHOR : search results for this author
PUBLISHER : New Riders Press
iSBN : 0321603605 MAKER : Team DDU
PAGES : 168 Pages PACKAGER : Team DDU
EDiTiON : January 2, 2009 SUPPLiER : Team DDU
LANGUAGE : ENGLISH FORMAT : PDF
RLS DATE : 08/04/2009 SiZE : 11.4 MB
RELEASE NOTES
[Product Information]
"While you're reading Neuro Web Design, you'll probably find
yourself thinking 'I already knew that...' a lot. But when you're
finished, you'll discover that your ability to create effective web
sites has mysteriously improved. A brilliant idea for a book, and
very nicely done."
-- Steve Krug, author of Don't Make Me Think!
A Common Sense Approach to Web Usability
Why do people decide to buy a product online? Register at your Web
site? Trust the information you provide? Neuro Web Design applies
the research on motivation, decision making, and neuroscience to
the design of Web sites. You will learn the unconscious reasons for
people's actions, how emotions affect decisions, and how to apply
the principles of persuasion to design Web sites that encourage
users to click.
Neuro Web Design employs "neuro-marketing" concepts, which are at
the intersection of psychology and user experience. It's
scientific, yet you'll find it accessible, easy to read, and easy
to understand. By applying the concepts and examples in this book,
you'll be able to dramatically increase the effectiveness and
conversion rates of your own Web site.
[Install Information]
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[For more information]
http://www.amazon.com/exec/obidos/tg/detail/-/0321603605/
