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Google Analytics (c) by O'Reilly Media

The type of the release is: eBook
In the PDF format with ISBN: 0596158009 and Pub Date: September 01, 2010
The size of the release is: 02 disks x 2.88mb
And released on: 08/20/2010


Do you know what people do when they visit your website or web app? Or
how much the site contributes to your bottom line? Google Analytics
keeps track and makes it easy for you to learn precisely what's
happening. This hands-on guide shows you how to get the most out of this
free and powerful tool -- whether youâ??re new to Google Analytics or
have been using it for years.Google Analytics shows you how to track
different market segments and analyze conversion rates, and reveals
advanced techniques such as marketing-campaign tracking, a valuable
feature that most people overlook. And this practical book not only
provides complete code samples for web developers, it also explains the
concepts behind the code to marketers, managers, and others on your
team. Discover exactly how the Google Analytics system works Learn how
to configure the system to measure data most relevant to your business
goals Track online marketing activities, including cost-per-click ads,
email, and internal campaigns Track events -- rather than page views --
on sites with features such as maps, embedded video, and widgets
Configure Google Analytics to track enterprise data, including multiple
domains Use advanced techniques such as custom variables and CRM
integration

http://www.amazon.com/exec/obidos/tg/detail/-/0596158009/