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Advanced Web Metrics with Google Analytics (c) by Sybex

The type of the release is: eBook
In the PDF format with ISBN: 0470253126 and Pub Date: March 31, 2008
The size of the release is: 04 disks x 2.88mb
And released on: 08/02/2008


Let Web metrics expert Brian Clifton help you maximize your website's
potential. In this book you'll discover the information you need to get
a true picture of your site's impact and stay competitive using Google
Analytics. Featuring implementation techniques not documented elsewhere,
this informative guide teaches you how to turn data into actionable
information and optimize the user experience of your website for better
conversions. You'll learn to:
- Measure your web traffic, its sources and visitor engagements and
understand its impact on ROI
- Configure your data collection parameters to track all online
marketing channels, Flash events, banners, and more
- Follow best practices for tracking offline activities and learn how
to extract, analyze, and integrate the collected data
- Optimize checkout systems, pay-per-click campaigns (including
AdWords), SEO, and email marketing efforts
- Discover the benefits of ad version testing and the insight
multivariate testing can bring With a better understanding of your
website visitors, you will be able to tailor page content and marketing
budgets with laserlike precision for a better return on investment, and
ultimately, a better bottom line.

http://www.amazon.com/exec/obidos/tg/detail/-/0470253126/