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RELEASE iNFORMATiON
TiTLE : Search Engine Marketing
AUTHOR : Andreas Ramos , Stephanie Cota
PUBLISHER : McGraw-Hill Osborne Media
iSBN : 0071597336 MAKER : Team DDU
PAGES : 288 Pages PACKAGER : Team DDU
EDiTiON : October 27, 2008 SUPPLiER : Team DDU
LANGUAGE : ENGLISH FORMAT : PDF
RLS DATE : 01/11/09 SiZE : 6.50 MB
RELEASE NOTES
[Product Information]
Revolutionize Your Internet Marketing
Leverage today's Internet marketing strategies to reach customers,
increase sales, and establish performance-based marketing in your
organization. Search Engine Marketing explains how to use Web
analytics, key performance indicators (KPIs), search engine
optimization (SEO), and search marketing-the critical tools for
success. Multichannel marketing, which uses radio, TV, and print to
broadcast your message, is also covered. The book includes
revealing interviews with industry experts as well as valuable tips
on vendor selection. Implement an effective, integrated marketing
program for your business with help from this definitive
guide.�
--Track and measure both digital and traditional marketing with
analytics
--Define and use KPIs to manage campaigns and channels for
maximum profitability
--Employ SEO strategies to increase leads, conversions, and sales
--Understand how website architecture, keywords, tags, and
sitemaps affect search results
--Use PPC to place ads in search engines, radio, TV, and
newspapers
--Get hands-on strategies for maximizing Google Analytics and
Google AdWords.
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http://www.amazon.com/exec/obidos/tg/detail/-/0071597336/
