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RELEASE iNFORMATiON
TiTLE : CauseWired: Plugging In, Getting Involved, Changing the
World
AUTHOR : Tom Watson
PUBLISHER : Wiley
iSBN : 0470375043 MAKER : Team DDU
PAGES : 272 Pages PACKAGER : Team DDU
EDiTiON : November 10, 2008 SUPPLiER : Team DDU
LANGUAGE : ENGLISH FORMAT : PDF
RLS DATE : 02/27/09 SiZE : 1.82 MB
RELEASE NOTES
[Product Information]
"The title of the book is not only intended to describe the
movement toward networked social and political action, but like The
Long Tail, Groundswell, and Tipping Point, it's predisposed for
buzzword status. Which is to say it's potentially a term that
transcends the book itself and becomes a part of the language we
use, where the entire meaning of the book can be conveyed in a
single word: CauseWired..." (MaxGladwell.com, October 7, 2008)
"Tom Watson's book, CauseWired ... is a must read for
nonprofits, community organizers, social entrepreneurs and
advocates looking for motivation and examples of social media at
work." (Lucy Bernholz, November 13, 2008)
"CauseWired is the first book focused on making sense of social
media in the nonprofit world. Watson not only gets it-but he also
explains why social media matters in understandable terms. Tom
Watson's CauseWired, is must reading for anyone in the nonprofit
world." (Blackbaud.com, September 17, 2008)
"It's the perfect book to hand an executive director or board
member or Communications VP who may not be as hands on with these
tools as we are - and needs to understand the big picture." (Beth
Kanter, November 3, 2008)
"A fascinating chronicle of the way in which social media and
connectedness is changing the face of philanthropy and activism."
(Cased.com, October 19,
2008)
"Some books come and go very quickly. Others are stickier and
crystallize and capture a moment in time. CauseWired by Tom Watson
fits perfectly into the latter category...At first glance the
ribald, roiling world of online activism can feel overwhelmingly
chaotic - and that's exactly why CauseWired is so important. Watson
makes sense of this new world by using real-world people and
stories and creates a fun, fast read - go and get yourself a
copy!" (Allison Fine, Social Citizens, October 23, 2008)
From the Foreword by Jean Case, CEO of the Case Foundation:
"From every direction, new opportunities to get involved are
being presented and developed by a new breed of civic leaders and
entrepreneurs.
And though the debate over how best to blend business models
and nonprofit missions continues, the integration of
entrepreneurial thinking and online tools into philanthropic
ventures and the equally important integration of giving and
nonprofit sensibility into corporate cultures are well
underway.
"CauseWired does a wonderful job chronicling exactly that -
the imaginative and bold ways people have chosen to make their
voices and their causes heard using new tools, new technologies,
and new social relationships.
"What is more, it provides an instructional narrative for
anyone who wants to play a role in building this new culture of
giving."
An eye-opening guide to the massive societal impact of online
social networks
For today's super-wired, always-on, live-life-in-public young
Americans, the causes they support define who they are. Societal
aspirations have so permeated the "net native" population that
causes have become like musical tastes. CauseWired illustrates
wired causes in action, bringing real-world stories to readers.
The first book to track the massive societal impact on causes
of online social networks--from blogs, to video, to the rise of
social networks, CauseWired reveals the extraordinary influence of
online social networks--in raising money for charity, in changing
the political climate and electing candidates, and in raising
consciousness for causes.
From Facebook causes and campaigns on MySpace, to a raft of new
startups and innovative projects, and political movements like the
Obama campaign and Save Darfur, this immensely relevant book
delivers actionable research and recommendations to help readers
launch their own successful wired social campaigns.
Tom Watson (Mount Vernon, NY) is the publisher of
onPhilanthropy.com and founder of newcritics.com, an online journal
of culture. A contributing writer to the Huffington Post with a 25-
year professional career that includes the founding of two
companies and several popular online publications, he is Chief
Strategy Officer of Changing Our World Inc., a national
philanthropic services company.
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